Match the cable to the run
A short patch cable behind a switch has different needs than a long room-to-room cable along walls.
Cat6 is enough for many homes
For common gigabit paths, Cat6 is practical and inexpensive. Cat6A makes more sense for higher-spec short patches or future planning.
Flat cable is about routing
Flat cables are useful under edges and along trim, but they should not be treated as the best answer for every permanent install.
Leave slack and avoid pinch points
A clean run should avoid tight bends, door compression, chair wheels, and places where people will trip.